E-commerce and retail
Large catalogues bring awkward questions about categories, filters, stock and duplicate URLs. I help teams make those decisions before they turn into crawl problems.
SEO CONSULTANT BASED IN DUBAI
SEO expert in Dubai who helps teams get the work done
I'm Adnan Akram, a Dubai-based SEO consultant. For more than ten years, I've worked on enterprise, e-commerce and GCC search campaigns. You work directly with me to find what's holding the site back, decide what to fix first and get the changes released.
An audit is only useful if the work gets done
I help teams move from recommendation to release
WHO I WORK WITH
The kind of SEO work I do best
Most of my clients have a real website problem to solve and people who can act on the answer. You work directly with me from the first review through the decisions, implementation and release checks.
Financial and professional services
These sites often need tighter content, careful sign-off and a better way to separate useful enquiries from raw traffic.
Enterprise and multi-market websites
I can step into migrations, regional site structures and projects where several teams need to agree before anything ships.
In-house marketing teams
Sometimes the team is already there and simply needs experienced SEO direction, a technical second opinion or help setting the order of work.
This tends to work well when
- Access to the people and data needed to diagnose the problem
- Someone on the team can make technical or content changes
- We can test the work and give it enough time to show an effect
We are probably not a fit if
- Guaranteed first-position rankings or overnight results
- You want automated links, mass directory submissions or doorway pages
- The plan is to publish a high volume of content without proper review
WAYS TO WORK WITH ME
Bring me in for a defined project or ongoing support
The scope follows the problem and the team available to solve it. These are the most common starting points.
One-off audit or investigation
For a defined technical, content or search-performance question that needs evidence and an ordered set of fixes.
Website migration support
SEO requirements, staging checks, redirect planning and production monitoring before and after launch.
SEO strategy and roadmap
A practical plan for the pages, technical work and measurements that deserve attention first.
Ongoing consulting
Regular direction, implementation support and release checks alongside your marketing and development teams.
SEO SERVICES
What I can help with
Some projects need a deep technical review. Others need a better page structure or help getting a long list of recommendations implemented. The scope follows the problem.
SEO strategy and consulting
I look at where demand exists, what the site already does well and where the business can realistically compete. Then we decide what deserves attention first.
Typical output: An opportunity map and an ordered plan of work
See service scopeTechnical SEO
I investigate crawling, indexation, rendering, internal links and migration risks, then work through the fixes with your developers.
Typical output: An audit, clear tickets and checks after release
See service scopeContent and information architecture
I work out which pages the site actually needs, where existing pages overlap and how people should move between them.
Typical output: A page map, content briefs and internal link changes
See service scopeE-commerce SEO
I help retail teams handle categories, products, filters and changing stock without filling Google with weak or duplicate pages.
Typical output: Changes to site structure, templates and product discovery
See service scopeInternational and multilingual SEO
I help teams choose a sensible market structure and get localization and hreflang working across UAE, GCC and international sites.
Typical output: A market structure and a technical specification
See service scopeLocal SEO
I review how the business appears in local search, whether its details are consistent and whether local visitors can take the next step easily.
Typical output: A local search review and a short action list
See service scopeMeasurement and reporting
I separate useful search demand from noise and report on the pages, enquiries and sales signals that matter to the business.
Typical output: Clear definitions, a reporting view and regular reviews
See service scopeHOW I WORK
What working together looks like
There is no mystery to it. I learn how the business and website work, find the problem, agree on the order of work and stay close enough to see what actually gets released.
01
First, I need the context
We talk about the site, the business goal, the people involved and anything that could slow the work down.
02
I check what is really happening
That usually means looking at Search Console, analytics, the site itself and the competitors already getting the clicks.
03
We agree on the order
A long audit is not a plan. I sort the work by likely value, effort, dependencies and risk.
04
The work gets implemented
I stay involved with content, marketing and development teams so recommendations do not sit untouched in a document.
05
We check the effect
We compare the result with the starting point and look at search demand, landing pages and conversions.
06
Then we adjust
Some ideas work better than expected and some do not. The next round follows what the data shows.
At the start: I'll usually ask for access to analytics, Search Console and the CMS. We will also agree on who owns each task, how often we speak and what result we are trying to improve.
DUBAI AND THE GCC
What changes when SEO crosses GCC markets
A regional website rarely fits into one neat language or market. The SEO plan has to match how the business is run, who approves changes and what customers in each country actually search for.
English and Arabic are not mirror images
A translated keyword list misses changes in terminology, search habits and what people expect to find on the page.
The mobile page has to do the job
People comparing options on a phone need the answer, the local detail and the contact route without digging for them.
Local search depends on consistent details
A Google Business Profile cannot compensate for conflicting names, addresses, phone numbers or location pages.
Demand changes through the year
Ramadan, Eid, summer travel and retail calendars affect when people search and when content needs to be ready.
One regional setup does not suit every business
The right domain structure depends on the markets served, languages used, available stock and the teams running each site.
Approval can be the hardest part
On a large GCC website, a change may involve regional, global, legal, product and development teams. The plan has to account for that.
ABOUT ADNAN
A linguistics degree still shapes how I do SEO
I came to search through language, then learned the technical side by working with websites and the teams responsible for them. That mix is still at the centre of my work.
Language changes the brief
My degree in linguistics still affects how I read a search result. I pay attention to the words people choose, the need behind them and the point where a translation stops sounding natural.
Recommendations need an owner
I write for the person doing the work. A technical finding becomes a development task. A content opportunity becomes a brief with a clear purpose.
I work with the people implementing it
SEO crosses marketing, content, product, analytics and development. I bring those teams into the decision instead of handing them a finished audit from the outside.
MENA Search Awards recognition with Chain Reaction
Work I was involved in at Chain Reaction received team recognition in the 2023, 2024 and 2025 MENA Search Awards.
TOOLS I HAVE BUILT
SEO tools for checks I do every week
I built these Chrome extensions because I kept running into the same sitemap, hreflang and browser-checking jobs. The tools make those jobs quicker.
A Chrome extension that checks XML sitemaps and flags problems with their URLs.
A browser tool for checking hreflang on international and multilingual websites.
A simple place to organize and run the bookmarklets used during SEO reviews.
COMMON QUESTIONS
Questions about hiring an SEO consultant in Dubai
What does an SEO expert in Dubai do?
I look for the reasons a website is missing relevant search traffic, then help the team fix them. That may involve technical problems, weak or missing pages, local search or the way a GCC website handles English and Arabic.
How long does SEO usually take?
It depends on what is wrong and how quickly the team can make changes. Google may pick up a technical fix quite quickly. New content and bigger site changes usually take months to judge properly. I will set review points, but I will not invent a date when a ranking will arrive.
How much does SEO consulting cost in Dubai?
The price depends on the size of the site, the problem and how involved you need me to be after the review. A one-off audit costs differently from ongoing work with an e-commerce or enterprise team. I scope the work after I understand the job.
Do you work with in-house marketing and development teams?
Yes. Most SEO work needs people from marketing, content or development. I turn recommendations into briefs and technical tickets, agree on who owns them and stay available while the work is being implemented.
Can you support Arabic and multilingual websites?
Yes. I can help with market research, site structure, localization, hreflang and reporting by country or language. When a team creates or translates Arabic content, a native-language editor should review it.
What is included in a technical SEO audit?
The exact scope depends on the site. I may review crawling, indexation, rendering, internal links, canonicals, structured data, Core Web Vitals or international targeting. The audit explains which issues matter, who should fix them and how we will check the result.
Can I hire you for a one-off SEO audit?
Yes. We first agree on the problem the audit needs to answer, the parts of the website it should cover and who will use the findings. You receive evidence, priorities and clear next steps rather than a generic export from an audit tool.
Do you guarantee first-position rankings?
No. Google controls its results, and the order changes by query, location, device and competition. Anyone promising a guaranteed first position is promising something they do not control.
How do you measure SEO results?
We record the starting point and agree on the business result first. Depending on the project, I may track non-branded searches, organic visits to important pages, enquiries, revenue or assisted conversions. Rankings help explain what changed, but they are not the whole report.
Do you provide link-building services?
I can help plan work that earns relevant links, such as useful tools, partnerships, digital PR or accurate business listings. I do not offer automated link packages, paid link schemes or bulk exact-match links.
Can you work with clients outside Dubai?
Yes. I am based in Dubai, but I can work with teams elsewhere in the UAE, across the GCC and internationally.
Have an SEO problem you want a second opinion on?
Send me the website, the market you care about and a short description of what is going wrong. I'll tell you whether I can help and what I would look at first.